DoorDash Dasher homescreen redesign
Sponsored by Samiksha Kothari and Gayatri Iyengar.Special thanks to Akhil Dakinedi who carried the work from early concepts to launch. He already documented the full story here.I took this from early idea to shipped product: one clear goal, one sheet pattern, and 150+ scattered messages folded into one flow for Dashers.
Scope
2024 to 2025. Rebuilt the Dasher homescreen with 38 teammates across teams and surfaces.
My role
- Planted the idea about a year before launch
- Shaped the big goal, information layout, and how decisions got made
- Defined the core "sheet" pattern for the new homescreen
- Merged 150+ scattered ways we talked to Dashers into one system
Impact
- Launched in Aug 2025; Dashers started dashing faster (+6.9% iOS / +16.8% Android)
- Roughly $4M a year saved from better supply and demand matching
- The team could try new homescreen ideas much faster after launch
6+ months design. 9+ months development. We revamped the oldest homescreen in DoorDash history.
I spot the common system inside chaos, then map it end to end: before launch, I charted the full sheet map so every pre-online Dasher scenario had a clear home.
I cleaned house on legacy comms (tooltips, banners, pop-ups, all of it), then swapped them for a tight set of new templates, with rules for when each one belongs (and when it doesn't).
Better design = Better business
The new homescreen was officially launched in August 2025.
More dashers start dashing quickly
+6.9% (iOS) / +16.8% (Android)
150+ comms consolidated
Into one system
~4M/year saved
Better supply/demand match: less idle time, tighter efficiency.
10x increase in eng velocity
Homescreen became a scalable, experiment-ready platform.
More work
More from this site. Open a tile to read the story.
